More than a dancing app.

TikTok for Business Launch Post

What makes TikTok, TikTok? Sure, the challenges—but really, it’s that endless scroll of videos! When TikTok for Business (TT4B) came to us without a handle, we stepped in to create a standout launch video. The concept? Simple: showcase a variety of TikToks to inspire business owners. Bonus twist: we directed our model over Zoom during lockdown. The result? All the joy, energy, and fast-paced fun TikTok is famous for!

Driving Performance Series

Our task? Create a series to teach business owners performance-boosting tips. My idea: a sassy, confident millennial Latina "know-it-all" who shares her secrets with a playful hint of hesitation. We maintained the DIY TikTok vibe, knowing our audience prefers organic content over anything too polished.

Creative Tools Series

TikTok for Business gives brands the tools to create viral-worthy content. Our mission? Craft a series of quick, easy-to-follow videos to help users master these creative tools. Since the platform can be a bit overwhelming, we broke it down into digestible tips, allowing creators to jump in and make something awesome.